If you only ever buy one book about marketing make it Al Ries and Jack Trout’s ‘The 22 Immutable Laws of Marketing’ (affiliate link) and my video book review explains why. Although it’s a very short book it is packed with sage words about the laws you need to follow to ensure you, your company, organization or brand is successful in marketing. Ries and Trout literally wrote the book on the idea of ‘positioning’ in marketing and this book was originally recommended to me by Tim Ferriss of ‘Four Hour Work Week’ fame. I can tell how much I’ve enjoyed a book by the number of underlines and notes in the margins that I add and this book is full of them.
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
May 14, 2011 by 5 Comments