CL126: Andrea Merson On Putting A Structure Around Your Creativity

Andrea Merson

Andrea is the Creative Director at Thinkific, a platform which helps anyone create their own online courses. She helps run the creative team  there and works to align the entire organization around creativity. She got her start with a Bachelor of Commerce with a focus in Entrepreneurship and quickly jumped into the world of advertising to help clients of all sizes use creativity to affect their bottom line. She’s now also completing her B.DES specialized in Industrial Design, which has solidified her devotion to what can come from an solid and effective creative process.

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In this episode, you’ll learn:

  • The Five Why’s
  • Creative Culture at Thinkific
  • Brand values and objectives
  • Structure and creativity
  • Niching down

Resources mentioned in this episode:

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