Almarai: driving innovation in food & beverage
- Format
- Keynote + interactive workshop
- Audience
- 300 leaders and senior managers at the Middle East F&B manufacturer's management gathering
SuperCreativity™ keynote · In person or virtual
Help your people turn creativity into innovation in the age of artificial intelligence. Tailored to your industry, your audience and your event theme.
The short answer
An innovation keynote from James Taylor MBA · FRSA gives your audience a practical way to turn creativity into innovation in the age of artificial intelligence. Built on his SuperCreativity™ programme and tailored to your industry, it has been delivered at events in 50+ countries for organisations including Apple, Cisco, Deloitte and Visa.
The programme
James Taylor's innovation keynote is SuperCreativity™, the programme behind his book SuperCreativity: Accelerating Innovation in the Age of Artificial Intelligence. Exponential technologies such as artificial intelligence and robotics now create disruptive business models almost overnight, and McKinsey & Co predict that 45% of jobs will be automated over the next 20 years. The one distinctly human advantage left to build on is creativity.
In a tailored, entertaining and highly visual session, James takes the audience backstage with the world's most creative individuals and most innovative organisations, then shows how humans and AI can create together rather than compete. It suits global conferences, client-facing events, corporate meetings and associations.
Need something built from scratch? The Taylor-Made Keynote™ is a fully bespoke innovation talk with three briefing calls and a virtual walkthrough. For leadership teams adopting AI, the SuperCollaboration™ keynote on human-AI collaboration pairs well with it. Read more about the framework in The Eight P's of SuperCreativity.
Outcomes
Audiences leave James Taylor's SuperCreativity™ innovation keynote with a repeatable process for producing ideas and a clear view of where artificial intelligence fits into that process. James treats delegates as the smart people they are: instead of motivation that fades by Monday, he gives proven frameworks and actionable takeaways they can apply the day they return to work.
The content draws on more than 750 interviews James Taylor has conducted with leading creative minds, including Silicon Valley tech CEOs, New York Times bestselling authors and AI pioneers. It is grounded in the research behind his book SuperCreativity, which argues that the age of the lone genius is over and the future belongs to those who collaborate creatively with other people and with AI.
Every keynote is tailored before the event. One discovery call and two briefing calls shape the stories and examples so they match your industry, and slides arrive 7 days before the event so your team can review them. Organisations from Almarai to Profacts have described the result as clear, inspirational and entertaining.
| Outcome | What changes for your people |
|---|---|
| A process for creativity | They understand a five-step process for developing creativity, so new ideas stop depending on luck or a few individuals. |
| Better ideas, better judged | They learn techniques for generating and developing ideas, and creative thinking skills to evaluate which ideas to back. |
| A more innovative culture | Leaders see how to unlock their team's creative potential and build a more innovative, creative culture at work. |
Why event planners rebook him
Highly visual, interactive and entertaining talks, built on relevant stories that keep the whole room engaged.
Proven frameworks, strategies and actionable takeaways that delegates can apply straight away.
Beyond the usual pre-event calls, James analyses your audience and his tailored speech with artificial intelligence.
Having lived in London, San Francisco, Vancouver, Italy and Dubai, he understands how to speak to audiences from different cultures.
Known as one of the easiest speakers to work with: 3,000+ events in 20 years and a favourite of Meeting Professionals International.
For event planners
An innovation keynote speaker is an expert who opens or closes an event with a talk that helps the audience generate, develop and act on new ideas. James Taylor MBA · FRSA has spoken at 3,000+ events across 50+ countries, drawing on 20+ years advising CEOs, entrepreneurs and governments from Silicon Valley to Dubai.
To choose an innovation keynote speaker, match the speaker's programme to your event objective, then check the evidence. James Taylor suggests event planners confirm these five points before booking any speaker:
Still comparing options? See our shortlist of the top innovation keynote speakers, which compares James Taylor with other leading names in the field.
James Taylor M.B.A. F.R.S.A. started his career managing high-profile rock stars and is now an internationally recognised leader in creativity, innovation and artificial intelligence. As host of multiple global summits he has interviewed more than 750 of the world's leading creative minds, and hundreds of thousands of people in over 50 countries have learned about creativity and innovation through his courses, videos and keynotes. He was the subject of a 30-minute BBC documentary about his life and work, and he is a Fellow of the Royal Society of the Arts, whose Fellows have included Benjamin Franklin, Sir Tim Berners-Lee and Professor Stephen Hawking.
James Taylor MBA · FRSA, international keynote speaker on AI, creativity and innovation, is not to be confused with the American singer-songwriter James Taylor (born 1948).
Testimonials
“You really got the group excited with your terrific presentation on Innovation. The message was clear; the style was professional and informative while at the same time being entertaining. We would love to have you back again.”
Hala Al-AbidyHead of Internal Communication and Change Management, Almarai
“Thank you James for bringing us a unique session on boosting our creativity in the age of artificial intelligence at our annual event. Your keynote was authentic, inspirational and entertaining, truly engaging the audience from the beginning.”
Carine VaeremansCEO, Profacts
“The accounting profession is at a real crossroads as it looks to embrace ever increasing technological advances. James led a thought provoking and engaging session that provided valuable insights and actions for the attendees to help them fully embrace creativity to be more relevant to their client's future needs.”
James HickeyCEO, PKF International Ltd
“In my 20 years of planning ABPM Conferences and working with keynotes to help them understand our unique audience, I've never seen a keynote speaker prepare at the level James did. All that preparation showed during his keynote.”
Elizabeth SimpsonPresident, Association of Briefing Program Managers
Read more testimonials from event organisers.
Case studies
James Taylor has delivered 55 documented engagements, and 30 of them focus on creativity and innovation. Six that show the range, from a 60-person executive team to a 900-person client conference:
Browse all keynote case studies.
Industries
Innovation looks different in a bank, a pharmaceutical company and a food business, so every keynote is rebuilt around your sector. Clients across these industries have brought James in:
Apple, Cisco, IBM, SAP, Dell, Oracle and Red Hat.
Visa, Barclays, Deutsche Bank, Mashreq Bank, First Abu Dhabi Bank and Julius Baer.
EY, Deloitte, PwC, KPMG, PKF and the Institute of Internal Auditors.
Novartis, Roche, Johnson & Johnson, GlaxoSmithKline and Medtronic.
ADNOC, Siemens, Schneider Electric, EDF and SLB.
Coca-Cola, PepsiCo, Almarai, Puratos and Reckitt Benckiser.
Formats
| Format | Delivery | Preparation included | Best for |
|---|---|---|---|
| Made-To-Measure keynote Most popular | In person or virtual | 1 discovery call · 2 pre-event calls · slides 7 days before | Global conferences, client events, associations |
| Taylor-Made bespoke keynote | In person or virtual | 1 discovery call · 3 pre-event calls · virtual walkthrough · slides 7 days before | Flagship events needing a talk built from scratch |
| Keynote + SuperCreativity workshop | Half day or full day, in person or virtual | 1 discovery call · 2 pre-event calls · slides 7 days before | Internal conferences, offsite retreats, team events |
| Virtual keynote | Live online, any location | 1 discovery call · 2 pre-event calls · slides 7 days before | Hybrid and online events, global teams |
The cost of an innovation keynote from James Taylor depends on the format, the event location and how much tailoring you need. A virtual keynote, a Made-To-Measure keynote and a fully bespoke Taylor-Made Keynote are each priced differently. Email enquiries@jamestaylor.me with your event date and location for a tailored quote.
Planners can find AV requirements, photos and bios on the meeting planners page.
Watch
How James Taylor helps audiences unlock creativity and accelerate innovation.
Clips from James Taylor's recent keynotes around the world.
FAQ
The top innovation keynote speakers combine a named programme, strong client references and proof of tailoring. James Taylor MBA · FRSA, author of SuperCreativity, has spoken at 3,000+ events in 50+ countries. For a side-by-side comparison with other leading speakers, see the top innovation keynote speakers list.
Book an innovation keynote speaker 6 to 12 months ahead for major conferences, especially in peak conference season. That window also leaves time for James Taylor's discovery call and two briefing calls. Shorter notice is sometimes possible, so email enquiries@jamestaylor.me to check a specific date.
Yes. James Taylor delivers virtual innovation keynotes to audiences in any location. A virtual keynote includes the same preparation as an in-person one: a discovery call, two pre-event briefing calls and slides delivered seven days before the event.
James Taylor tailors each innovation keynote through a discovery call and two pre-event briefing calls, then analyses the audience and the draft talk using artificial intelligence. Stories and examples are matched to your sector, whether that is finance, healthcare or technology, and slides arrive 7 days before the event.
Yes. The SuperCreativity™ Workshop runs as a half day or full day, in person or virtually, and is often paired with a keynote. Teams learn a five-step process for developing creativity, techniques for generating and developing ideas, and how to build a more innovative culture at work.
Use the Check Availability form on this page, email enquiries@jamestaylor.me or send a WhatsApp message to +971 50 474 1875. Share your event date, location, audience size and theme, and the team will confirm James Taylor's availability and send a tailored quote.
Tell us your event date, location, audience and theme. You will hear back with availability and a tailored quote.
Or email enquiries@jamestaylor.me · WhatsApp +971 50 474 1875