James Taylor MBA · FRSA helps organisations in Barcelona unlock creativity, harness artificial intelligence, and lead through change — with high-energy keynotes tailored to your industry and audience. Over 20 years he has delivered 3,000+ events in 50+ countries.
James Taylor MBA · FRSA is an internationally recognised keynote speaker on creativity, innovation, and artificial intelligence — not to be confused with the American singer-songwriter. Over 20+ years he has delivered 3,000+ keynotes across 50+ countries for Fortune 500 brands including Apple, Cisco, Deloitte, Accenture, Visa and McDonald's, and has been the subject of a 30-minute BBC documentary.
James began his career managing high-profile rock stars and now advises CEOs, entrepreneurs, governments and leaders — from Silicon Valley to Dubai — on how to design innovative organisations, unlock creative potential, and adapt to change. As host of multiple global summits he has personally interviewed over 750 of the world's leading creative minds, including tech CEOs, New York Times bestselling authors, and AI pioneers.
He is the author of the bestselling book SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, and tailors every keynote speaking engagement to the specific challenges facing your audience — making him a natural fit for Barcelona's conferences, leadership summits, and innovation forums.
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Barcelona is one of Europe's premier incentive-travel destinations — Mediterranean energy, world-class venues, and a thriving innovation scene make it the perfect backdrop for rewarding high performers. James designs keynotes that fit naturally into incentive itineraries: inspiring enough to feel like a reward, substantial enough to send delegates home with ideas they can act on.
Whether you are gathering top sales performers at a seafront resort or hosting an executive retreat near the Gothic Quarter, James works with your programme — keeping the energy high, the content relevant, and the experience memorable for an audience that expects the best.
"James was the perfect closing keynote for MindMeld. His presentation on SuperCollaboration was engaging, thought-provoking, and directly addressed the opportunities and anxieties our audience has about AI. He ended our event on a true high."Anja Turner Schulz — VP Marketing & Communications, BCD Travel
Tell us your event date, audience size, and theme. James's team responds to most enquiries within 24 hours.
With a discovery call and two pre-event calls, James researches your industry and Barcelona audience, then crafts a keynote around your goals — not an off-the-shelf talk.
Final slides arrive seven days ahead. The team coordinates travel and AV logistics so your Barcelona event runs seamlessly from rehearsal to standing ovation.
How the world's most creative organisations build the capacity to out-innovate disruption and turn ideas into commercial advantage.
A practical, optimistic view of AI — how teams put it to work to amplify human creativity rather than fear it.
Leading people through transformation with vision, adaptability, and purpose in a fast-moving global economy.
What the next decade of human-AI collaboration means for talent, culture, and the way high-performing teams operate.
Building "centaur" teams where human ingenuity and technology combine to deliver breakthrough results.
How the best leaders inspire, influence and drive action — companies led by strong communicators deliver 47% higher shareholder returns.
Looking for an interactive format? Explore James's creative workshops for Barcelona teams.
James Taylor's SuperCreativity™ keynote shows organisations how to build creative capacity alongside artificial intelligence — giving teams the tools to outpace disruption and turn AI into a driver of breakthrough innovation rather than a threat. Each programme is research-backed, fully customisable, and aligned to the innovation and transformation agenda driving Europe's leading organisations.
Accelerating innovation in the age of AI. With McKinsey predicting 45% of jobs will be automated, creativity is the distinctly human advantage.
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Cyborgs, centaurs and the rise of human-AI collaboration — fostering creative partnership between your people and machines.
Explore SuperCollaboration™ →
How the world's best leaders inspire, influence and drive action. Companies led by effective communicators deliver 47% higher shareholder returns.
Explore SuperCommunication →
Inspired by Savile Row craftsmanship — a keynote designed from scratch for one client, one audience, one occasion.
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James Taylor regularly speaks at corporate conferences, leadership summits, and incentive events in Barcelona, Spain. His keynotes on AI, creativity, and the future of work are tailored for high-performing audiences at the city's leading venues — from Fira Barcelona Gran Via to the seafront CCIB.
One of Europe's largest exhibition and congress complexes — ideal for large-scale business summits and product launches.
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A vast, flexible seafront venue in Diagonal Mar, built for international congresses, tech summits, and hybrid events.
A prestigious congress venue favoured for leadership forums, innovation conferences, and keynote presentations.
A luxury waterfront five-star property, perfect for exclusive executive gatherings and high-end corporate keynotes.
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An iconic beachfront hotel with striking event spaces and Mediterranean views — great for leadership summits and retreats.
A sleek waterfront business complex with high-end conference facilities, moments from the city centre and port.
The SuperCreativity book (January 2026) shows how creativity, collaboration and communication combine to give organisations the human edge in an age of AI — the same themes James brings to stages across Barcelona and Europe's finance, hospitality and technology sectors. If the keynote is the experience, the book is the deeper dive: a practical guide your team can put to work the day after the event.
What You'll LearnJames Taylor M.B.A. F.R.S.A. is an international keynote speaker on artificial intelligence, creativity and innovation — not to be confused with the American singer-songwriter James Taylor. He has delivered 3,000+ keynotes across 50+ countries for Fortune 500 companies including Apple, Cisco, Deloitte and Accenture. He is a Fellow of the Royal Society of the Arts and the author of SuperCreativity.
Fees vary with format, audience, and travel. For European events, James Taylor's speaking fees start from $12,500 USD (EMEA zone), net of bureau commissions; the client arranges business-class travel from the UK, ground transport, and accommodation. Share your brief and the team will provide a tailored proposal for your Barcelona event.
Leading options include Fira Barcelona Gran Via and the seafront CCIB for large congresses, the Palau de Congressos de Catalunya for leadership forums, and luxury properties such as Hotel Arts Barcelona, W Barcelona, and the World Trade Center for executive gatherings and incentive events.
Submit an enquiry with your event date, audience size, and theme through the contact form or booking popup. The team typically responds within 24 hours, then tailors the keynote and coordinates all travel and AV logistics for your Barcelona event.
As early as possible — popular dates fill quickly. For major congresses and peak weeks such as Mobile World Congress, we recommend confirming 9–12 months ahead. Shorter timelines can often still be accommodated, so it is always worth checking availability.
Yes. James delivers both in-person keynotes in Barcelona and fully interactive virtual sessions, with the same level of customisation and audience engagement in either format.
Booking James Taylor for a Barcelona event starts with a short brief — your event date, audience size, and theme. His team coordinates all travel and AV logistics and typically responds to enquiries within 24 hours.
Tell us about your event and we'll come back to you within 24 hours with availability and a tailored proposal.
⏱ Average response time: under 4 hours
