Helping organisations unlock their human creative potential in the age of AI — the keynote that Fortune 500 teams call transformative. Delivered across 50+ countries by James Taylor MBA · FRSA.
SuperCreativity™ is the ability to augment human creative thinking with artificial intelligence — combining the uniquely human capacities for imagination, empathy, and original thought with the speed and pattern-recognition of AI tools. Developed by James Taylor MBA · FRSA through research with 750+ of the world's leading creative minds, it is the framework at the heart of his keynote programme and his 2026 book SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.
In an era where 45% of jobs face automation, creativity has become the defining human competitive advantage. But most organisations treat creativity as a natural gift rather than a trainable skill — leaving enormous creative capacity untapped precisely when it's needed most.
James Taylor's SuperCreativity™ keynote changes that. Drawing on two decades of research, 750+ interviews with the world's most creative individuals, and his own work advising Fortune 500 companies from Silicon Valley to Dubai, James delivers a practical, research-backed framework that gives teams the tools to think more creatively alongside AI — not in spite of it.
Every SuperCreativity™ keynote is fully customised to your industry, audience, and strategic priorities — using AI-powered audience analysis to ensure every insight lands with precision and relevance.
Every format is available in-person, hybrid, or fully virtual — with the same level of customisation, preparation, and energy James brings to every engagement.
High-energy, fully customised presentations for global conferences, annual meetings, and leadership summits. Designed to inspire and equip — with practical SuperCreativity™ frameworks your audience can apply immediately.
Interactive, team-based sessions using the Eight Ps of SuperCreativity™ framework. Ideal for leadership teams and executive off-sites of 15–80 people who want to build lasting creative capacity alongside AI.
Full broadcast-quality virtual delivery from a professionally equipped studio — same engagement, same customisation, same impact as an in-person session. Available for global audiences across multiple time zones.
From Fortune 500 keynotes to TEDx stages — see how James captivates global audiences and sparks genuine creative transformation.
At the heart of the SuperCreativity™ programme is James Taylor's Eight Ps framework — a research-backed model built from 750+ interviews with the world's leading creative minds. Each pillar represents a dimension that individuals and organisations can activate to build sustainable creative capacity alongside artificial intelligence.
Clear creative intention drives breakthrough ideas. Knowing why you create determines the quality of what you create.
Your creative identity shapes how you innovate. Understanding your creative style unlocks your most powerful thinking.
Creativity is a skill, not a gift — it must be trained. Consistent deliberate practice compounds creative capability over time.
Innovation is a team sport. Creative collaboration with diverse human — and artificial — intelligence multiplies output.
Structured methods turn raw ideas into executable solutions. The right creative process removes friction between insight and action.
Environment shapes creative thinking more than we realise. The spaces we work in — physical and digital — profoundly influence our ideas.
The form your creative output takes determines its impact. Great ideas require great execution — turning imagination into lasting value.
The best idea means nothing if you cannot move others to act. SuperCreativity™ includes the art of making ideas irresistible.
The Eight Ps are explored in depth in James Taylor's 2026 book — available now in print, digital, and audio.
Explore the SuperCreativity™ Book →Each programme is fully customised to your industry, audience, and strategic priorities — using AI-powered audience analysis to ensure every session is precisely relevant.
Exponential technologies are disrupting every industry. James reveals the one advantage machines cannot replicate: human creativity — and how to supercharge it with AI.
The future belongs to "Centaurs" — teams fusing human ingenuity with machine speed. James shows how to shift from "Man vs Machine" to "Man + Machine."
In a world where AI generates endless ideas, the ability to persuade, inspire, and move people to act has never been more distinctly — or valuably — human.
SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence by James Taylor MBA · FRSA was published in January 2026 by Sirmione Publishing. The book introduces the Eight Ps of SuperCreativity framework and draws on research from 750+ interviews with the world's most creative minds — from Silicon Valley CEOs to Nobel laureates — to provide a practical model for augmenting human creativity with AI.
What You'll Learn
Common questions from event planners and organisations considering James Taylor's SuperCreativity™ keynote or workshop.
James's team responds to every enquiry within 24 hours — with availability, initial ideas, and a no-obligation conversation about how SuperCreativity™ can make your event exceptional.
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