CL226: What Is Human Centered Design – Interview with Gordon Stannis

Gordon Stannis
Gordon brings a unique perspective to the world of innovation. He is a Partner and Director of Design and Strategy at Twisthink, where he specializes in unlocking exciting new business value for clients. How do they do this? Well by using human-centered design to uncover strategic insights and apply emerging design and technology trends and capabilities. He’s worked with Fortune 500 companies such as Whirlpool, Stryker, Haworth, Crown Equipment, Lutron and more. For nearly two decades now Gordon and his team have devoted their time to creating the ideal user experience to help their clients to become market leaders and grow.
In this episode, we cover:
  • 3:30 – Internal Innovation vs External Innovation
  • 4:43 – Hilton Doorkey App
  • 6:48 – QuickPick Remote Advance – Crown Equipment
  • 9:35 – The IoT Glove
  • 11:31 – Safety on the factory floor
  • 12:18 – Luck favors the prepared mind
  • 13:38 – Human Centered Design (HCD)
  • 15:06 – The role of ego in design
  • 15:57 – Coming to the table with a point of view
    – Being open to new information and inspiration
  • 17:35 – Bringing a fresh perspective
    – The Hermann Miller desk
    – Artfully functional products
    – Making chairs smarter
    – Dumb hotel rooms
    – Only 9% of companies have an ongoing innovation process
    – 40% of companies do not talk to their customers
    – Deeply engaging with your customers
    – Adjacent Benchmarking
    – Co-Catalyzing Teams
    – VRT Tool
    – Usability and Desirability
    – The 10 Types of Innovation

Resources mentioned in this episode:

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