How To Increase Organisational Creativity
Artificial Intelligence Generated Transcript
Below is a machine-generated transcript and therefore the transcript may contain errors.
Today I’m in Dubai, I want to talk about why we should have mission questions and mission statements.
The writer Voltaire said you should judge a person by their questions, not their answers.
And a lot of websites you go onto companies are going to have a mission statement, that definition of their purpose as an organization.
But actually, a lot of time it’s not particularly motivational for the employees at that organization for the teams or even for the other stakeholders.
So what’s on like how Gregerson from MIT suggests is we actually reframe the statement as a question. So instead of we will be the number one provider and xyz.
If you just simply rephrase that as a question, how can we be a number one provider?
How can we better serve our customers every day when you free from it as a question suddenly opens up things to more possibilities and makes you more curious and more inquisitive.