CL251: How To Never Lose A Customer Again – Interview with Joey Coleman

never lose a customer

Never Lose a Customer Again by Joey Coleman

Joey Coleman helps companies keep their customers. An award-winning speaker, he shares his First 100 Days® methodology for improving customer experience and retention with organizations around the world and his clients include Whirlpool, Volkswagen, and Zappos. Joey’s Wall Street Journal best selling book ‘Never Lose a Customer Again’ shows how to turn any sale into a lifelong customer.

In this episode, we cover:

Never Lose a Customer Again

  • 2:37 – Learning how to be persuasive
  • 5:28 – Working the The Secret Service
  • 7:27 – The Customer Experience lifecycle
  • 9:39 – The First 100 Days
  • 9:51 – The salesperson experience vs the customer experience
  • 11:00 – Buyers remorse
  • 14:57 – Mapping the customer journey
  • 16:41 – Breaking down silos
  • 18:13 – Customer experience KPI’s
  • 19:18 – The Handoff
  • 22:40 – Rutherford Grill in Napa
  • 34:37 – Going down the rabbit hole

Resources mentioned in this episode:

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