CL110: Radim Malinic on creating a brand book

Radim Malinic

Radim Malinic is a creative director and designer living and working in London. He runs Brand Nu, a multidisciplinary award winning studio but before finding his calling in the creative industry, Czech born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. After moving to the UK to explore the expansive music scene, he found an even greater interest in art and graphic design. Since then his eclectic interests have seen him working with some of the biggest brands, companies and bands in the world. Clients include Harry Potter, London Film Museum, SyCo, Sprite, WWF and USAID amongst many others. His latest book is called, Book of Ideas, a #1 Amazon bestseller which has helped novices and professionals across the world to find new way of approaching their creative work.

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In this episode, you’ll learn:

  • Working directly with clients
  • Choosing your clients
  • Specialists vs Generalists
  • The role of color in design
  • Color psychology
  • The rule of the opposite
  • Taking time off
  • Working with decision makers
  • Creating a brand book
  • James Bond and Harry Potter
  • Brand DNA
  • Augmented Reality

Resources mentioned in this episode:

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