CL112: Innovation Keynote Speaker Stephen Shapiro on Innovation versus Creativity

Stephen Shapiro

For 20+ years, Stephen Shapiro has presented his strategies on innovation to audiences in 50 countries and to organizations including 3M, Proctor & Gamble, Marriott, Nike and Microsoft. During his tenure with Accenture, he led a 20,000-person innovation practice before coming to a crossroads in his life. His latest book, “Best Practices Are Stupid,” was named the best innovation and creativity book of 2011 but it is perhaps for his work as an innovation keynote speaker that Stephen Shapiro is best-known. Indeed he was recently inducted into the Speaker Hall of Fame and his speeches on creating high performing innovation teams and developing an innovative culture led one former writer at Business Week to declare that “Stephen Shapiro is the best presenter of ideas since Tom Peters”.

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In this episode, you’ll learn:

  • Why innovation is not the same as creativity
  • Why creativity has killed innovation in organizations
  • Innovation as the responsibility of everyone
  • Starting with process
  • The innovation process
  • Defining the challenge
  • Expertise is the enemy of innovation
  • Blockbuster vs Netflix
  • Questions and Solutions
  • Boundary crossing
  • Purposeful tangents
  • Pumps and Pipes
  • Studying magic
  • Innovation at Accenture
  • Business Process Reengineering
  • The Rise and Fall and Rise of Innovation
  • Speaker Hall of Fame
  • The Speaking Business
  • Charging what you are worth
  • The key to a really successful speaking business
  • Personality Poker
  • Everybody is innovative

Resources mentioned in this episode:

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