CL190: Costovation And Wowing Customers With Less – Interview with Stephen Wunker

Stephen Wunker
Stephen Wunker is a noted author, entrepreneur, and consultant whose new book Costovation solves the dilemma of how to spend less and innovate more. He led the team creating one of the first smartphones in the 1990s, teamed with Harvard’s Clayton Christensen to build out consulting practices, and since 2010 has led New Markets Advisors, whose clients include Nestlé and Nike. His writing appears in Forbes, Harvard Business Review, and The Financial Times
In this episode, we cover:
  • 1:37 – Costovation
  • 8:43 – Why are you innovating?
  • 10:00 – Innovation alignment
  • 10:43 – Innovation labs
  • 11:19 – Innovation process
  • 12:53 – Planet Fitness case study
  • 16:44 – Inventors sabotage
  • 22:27 – The rate of innovation adoption
  • 25:42 – Product enhancement

Resources mentioned in this episode:

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