As artificial intelligence reshapes every industry, the organisations that thrive will not be the ones with the most data or the fastest algorithms, but those that know how to think creatively, collaborate effectively, and turn ideas into action.
Trusted by leaders and organisations around the world
Most organisations say creativity matters.
Few know how to develop it.
Many people still believe creativity is a personality trait or a gift reserved for a talented few. Others assume it will magically appear when needed.
At the same time, artificial intelligence is accelerating change, increasing complexity, and raising the stakes for leaders and teams everywhere.
The result is a widening creativity gap between those who adapt and those who fall behind.
Creativity today is no longer about isolated brilliance or lone geniuses. It is about collaboration between people, across teams, and increasingly between humans and intelligent machines.
In SuperCreativity, James Taylor introduces a modern way of thinking about creativity that reflects how work actually gets done in an AI-augmented world.
"Creativity is not a fixed trait. It is a capability that can be learned, practised, and amplified."
At the heart of the book is a clear, practical framework for creative performance.
Why creativity matters
Understanding creative strengths
Building creative habits
Collaboration and diverse thinking
Turning ideas into outcomes
Designing environments for creativity
Making ideas tangible
Gaining belief and buy-in
Artificial intelligence is not replacing human creativity.
It is changing how creativity happens.
SuperCreativity shows how human judgement and machine intelligence can work together to:
"The result is better thinking, better ideas, and better outcomes."
If your role involves solving complex problems and leading people through uncertainty, this book is for you.
James Taylor is an internationally recognised keynote speaker, advisor, and author on creativity, innovation, and artificial intelligence.
He has worked with leaders, organisations, and governments in more than 120 countries and advised Fortune Global 500 companies across technology, finance, healthcare, energy, and manufacturing.
James is the host of the SuperCreativity Podcast, where he has interviewed hundreds of leading thinkers exploring what it means to be human in the age of intelligent machines. He is a Fellow of the Royal Society of the Arts (FRSA).
Creativity is not a gift reserved for a few.
It is a skill that can be developed.
A capability that can be strengthened.
And an advantage that can be amplified.