Seth Godin is probably the leading living writer on marketing and his blog is one of the most widely read. The reason he has such a local following is because of the clarity of his insights on the role of marketing in the spreading of ideas. His latest book ‘All Marketers Are Liars’ is about the stories we tell to sell our products, services, brands and even political candidates. If you want a deep, a really deep understanding of marketing in the 21st Century then you should read this book. It will make you think in a whole new way.