Cisco is a worldwide leader in IT, networking, and cybersecurity solutions.

James Taylor keynote speaker at virtual Cisco STC Innovation Summit

Cisco is a worldwide leader in IT, networking, and cybersecurity solutions. Its products cover the following categories: Switches, Routers, Wireless, Network Management Interfaces and Modules, Optical Networking, Access Points, Outdoor and Industrial Access Points, Next-Generation Firewalls, Advanced Malware Protection, VPN Security Clients, Email, and Web Security. As part of Cisco’s partnership with Saudi Telecoms Company (stc) a virtual CISCO STC Innovation Summit was held.

At this summit they unveiled their latest suite of technologies, enabling attendees to get an in-depth look at how trends like increasing complexity and new customer demands are putting stress on the network. Various key topics such as Automation, Mobility, Cloud, Transport and Fixed Services were also showcased during the day by Cisco experts. Cisco and stc, through event production partner Marcom Arabia, invited James Taylor to give the opening motivational keynote. Attendees included managing directors, senior directors, telecoms and software engineers from Cisco, stc and partner organisations. The objective of James’ session was to accelerate innovation by sparking creativity, boosting team morale, and getting attendees excited about the future. The theme of the event was ‘Lead The Future’ so in consultation with the client James designed a motivational keynote that focused on the four keys to leading the future.

Those were creativity, adaptability, resilience and collaboration. As part of James’ preparation for the keynote he took part in a number of pre-event calls with both Cisco, stc and Marcom Arabia executives. In addition to this James undertook detailed research on the challenges and opportunities the event attendees were facing in the current market. A comment by one of the Cisco team that “when the going gets tough, the tough gets going” inspired James to start his keynote with a story about his last visit to Riyadh. The story focused around James’ Arabic translator Mohammed, the optimism and resilience of this young man, and the lessons attendees could take from his mindset. As the time for James’ presentation was relatively short (45min) it was decided not to do any breakout sessions but rather focus on the key messages and emotion that the client wanted James to communicate to the attendees. The final virtual keynote presentation blended big picture narrative storytelling around creativity and leadership with the latest innovations in the worlds of artificial intelligence, customer experience and telecoms. James’ motivational keynote was highly rated by the client.a


Cisco is a worldwide leader in IT, networking, and cybersecurity solutions.


Managing Directors, Senior Directors, Engineers




To spark creativity, boost team morale, and get attendees excited about the future so they can accelerate innovation.

James Taylor’s Solution:

  • 45 minute motivational virtual keynote

James Taylor’s Solution:

  • James Taylor provided a high-energy virtual keynote designed to kick-o the innovation summit.
  • James motivated attendees from Cisco, Saudi Telecoms Company (stc) and partner organisations through a future-focused virtual keynote covering the topics of creativity, innovation, resilience and leadership.
  • His keynote combined an inspiring motivational presentation style with highly-visual video animations and multi-camera views to keep audience engagement high throughout.