James Taylor

SuperCreativity: Articles & Insights

James Taylor's articles, interviews and videos on the creative process, creative and critical thinking, and how people and AI create together.

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Every SuperCreativity article, video and book review in one place. Filter by format, search by title, or sort by most read.

The foundation of SuperCreativity: how ideas move from first research to finished work, and where most teams get stuck along the way.

  1. 1Preparation
  2. 2Incubation
  3. 3Insight
  4. 4Evaluation
  5. 5Elaboration
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Definition

What is SuperCreativity?

SuperCreativity™ is James Taylor's framework for augmenting human creativity with artificial intelligence. People and machines working together produce ideas that neither could reach alone. It is set out in his book SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, and it is the basis of his creativity and innovation keynotes.

3,000+
Events delivered
50+
Countries
5
Stages of the creative process
MBA · FRSA
James Taylor
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Keynotes Built on SuperCreativity

SuperCreativity keynote programme

SuperCreativity™

How people and AI create together: the creativity and innovation keynote.

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 Taylor-Made Keynotes programme

AI Keynote

Artificial intelligence and the future of creative work, for leadership teams and conferences.

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 SuperCollaboration programme

Corporate Workshops

Hands-on sessions that put the creative process to work inside your organisation.

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More Insights
SuperCreativity™You are here SuperCollaboration™Humans and AI working together SuperCommunicationSpeaking and storytelling The Ethical FuturistsSustainability and the future
FAQ

SuperCreativity: Frequently Asked Questions

What is SuperCreativity?

SuperCreativity is James Taylor's framework for augmenting human creativity with artificial intelligence. People and machines working together produce ideas that neither could reach alone. It is set out in his book SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

What are the five stages of the creative process?

The five stages are preparation, incubation, insight, evaluation and elaboration. James Taylor's guide to the five stages explains each one and how to move through them.

What is the difference between creative and critical thinking?

Creative thinking generates new ideas and possibilities. Critical thinking evaluates them, testing assumptions and evidence. Effective teams use both: they generate ideas first, then judge them.

Can I book James Taylor for a SuperCreativity keynote?

Yes. James delivers the SuperCreativity keynote in person and virtually for conferences, leadership events and corporate teams. He has delivered more than 3,000 events in over 50 countries. Contact enquiries@jamestaylor.me to check availability.

Does James Taylor run creativity workshops?

Yes. Alongside keynotes, James runs corporate workshops that apply the SuperCreativity framework to your organisation's real challenges.

Where can I listen to the SuperCreativity podcast?

The SuperCreativity podcast is available on Apple Podcasts, Spotify and YouTube, where James Taylor talks with creative leaders about how ideas come to life.

Bring SuperCreativity to Your Next Event

Book James Taylor for a keynote or workshop that shows your people how to create with AI, not compete with it.

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Tell us about your audience, date and location, and we'll come back to you about availability and the right SuperCreativity format.

  • 3,000+ events delivered in 50+ countries
  • In-person and virtual keynotes
  • Tailored to your industry and audience
✉ enquiries@jamestaylor.me ☏ +971 50 474 1875 (WhatsApp)