The blog on this site is not primarily financially driven. Regardless, beginning December 1, 2009, the FTC requires bloggers to provide disclosure whenever there could be hidden interests or unspoken biases related to recommendations.


Second, the less obvious: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to disclose this. If someone gives me a t-shirt with a logo and I wear it in a photo, same deal. Disclaimers all over the place.



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