James Taylor MBA · FRSA helps organisations in Brussels unlock creativity, harness artificial intelligence, and lead through change — with high-energy keynotes built for the de facto capital of the European Union and a leading hub for international associations. Over 20 years he has delivered 3,000+ events in 50+ countries for Fortune 500 audiences.
James Taylor MBA · FRSA is an internationally recognised keynote speaker on creativity, innovation, and artificial intelligence — not to be confused with the American singer-songwriter. Over 20+ years he has delivered 3,000+ keynotes across 50+ countries for Fortune 500 brands including Apple, Cisco, Deloitte, Accenture, Visa and McDonald's, and has been the subject of a 30-minute BBC documentary.
James began his career managing high-profile rock stars and now advises CEOs, entrepreneurs, governments and leaders — from Silicon Valley to Dubai — on how to design innovative organisations, unlock creative potential, and adapt to change. As host of multiple global summits he has personally interviewed over 750 of the world's leading creative minds, including tech CEOs, New York Times bestselling authors, and AI pioneers.
He is the author of the bestselling book SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, and tailors every keynote speaking engagement to the specific challenges facing your audience — making him a natural fit for the conferences, leadership summits, and innovation forums shaping Brussels and the wider Benelux region.
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Brussels has become one of Europe's leading centres for association congresses, EU-facing conferences and incentive events — home to SQUARE Brussels Convention Centre and Brussels Expo, alongside landmark hotels across the city. James designs keynotes that fit naturally into incentive and conference itineraries: inspiring enough to feel like a reward, substantial enough to send delegates home with ideas they can act on.
Whether you are gathering top performers at a landmark city venue or hosting an executive retreat tied to a leadership summit, James works with your programme — keeping the energy high, the content relevant, and the experience memorable for an audience that expects the very best.
"Thank you James for bringing us a unique session on boosting our creativity in the age of artificial intelligence at our annual event. Your keynote was authentic, inspirational and entertaining."Carine Vaeremans — CEO, Profacts
Tell us your event date, audience size, and theme. James's team responds to most enquiries within 24 hours.
With a discovery call and two pre-event calls, James researches your industry and Brussels audience, then crafts a keynote around your goals — not an off-the-shelf talk.
Final slides arrive seven days ahead. The team coordinates travel and AV logistics so your Brussels event runs seamlessly from rehearsal to standing ovation.
The human edge in an AI world — how leaders and teams stay relevant, creative, and competitive as automation accelerates across every sector. AI keynotes.
How organisations build a culture where creative thinking drives commercial results — central to the Benelux region's innovation-driven economy.
Practical frameworks for leading hybrid teams, managing change, and building organisations fit for a radically different future.
Why most transformations fail — and the creative leadership behaviours that make them succeed in complex, high-stakes environments.
Building leaders who inspire creative performance and drive innovation in fast-moving markets — from finance and energy to technology and government.
Building "centaur" teams where human ingenuity and AI combine to deliver breakthrough results greater than the sum of their parts.
Looking for an interactive format? Explore James's creative workshops for Brussels teams.
James Taylor's SuperCreativity™ keynote shows organisations how to build creative capacity alongside artificial intelligence — giving teams the tools to outpace disruption and turn AI into a driver of breakthrough innovation rather than a threat. Each programme is research-backed, fully customisable, and aligned to the innovation and transformation agenda driving the Benelux region's leading organisations.
Accelerating innovation in the age of AI. With McKinsey predicting 45% of jobs will be automated, creativity is the distinctly human advantage.
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Cyborgs, centaurs and the rise of human-AI collaboration — fostering creative partnership between your people and machines.
Explore SuperCollaboration™ →
How the world's best leaders inspire, influence and drive action. Companies led by effective communicators deliver 47% higher shareholder returns.
Explore SuperCommunication →
Inspired by Savile Row craftsmanship — a keynote designed from scratch for one client, one audience, one occasion.
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James Taylor speaks at corporate conferences, leadership summits, and incentive events in Brussels, Belgium. His keynotes on AI, creativity, and the future of work are built for high-performing audiences at the city's leading venues — from SQUARE Brussels Convention Centre to landmark hotels across the city.
Brussels' flagship convention centre, housed in the former Congress Palace on the Mont des Arts, with 27 meeting rooms for up to 7,000 attendees.
The city's largest exhibition complex at Heysel, home to major international trade fairs and conferences.
A striking former railway and customs site turned flexible event space, popular for product launches and creative forums.
One of the last independent grand hotels in Brussels and one of its most historic, with elegant function rooms for high-profile gatherings.
A five-star hotel built from a series of grand townhouses on the exclusive Avenue Louise, with extensive meeting facilities for executive events.
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A landmark high-rise hotel in the Louise district, originally opened as the Brussels Hilton, favoured for conferences and gala events.
The SuperCreativity book (January 2026) shows how creativity, collaboration and communication combine to give organisations the human edge in an age of AI — the same themes James brings to stages across Brussels' EU institutions, finance and creative sectors. If the keynote is the experience, the book is the deeper dive: a practical guide your team can put to work the day after the event.
What You'll LearnJames Taylor M.B.A. F.R.S.A. is an international keynote speaker on artificial intelligence, creativity and innovation — not to be confused with the American singer-songwriter James Taylor. He has delivered 3,000+ keynotes across 50+ countries for Fortune 500 companies including Apple, Cisco, Deloitte and Accenture. He is a Fellow of the Royal Society of the Arts and the author of SuperCreativity.
James Taylor's speaking fees are based on your event format, location, and customisation requirements — typically from $12,500 USD (EMEA zone), net of bureau commissions. Please contact us directly to enquire about fees and receive a tailored proposal for your Brussels event.
Yes. James builds every keynote around the client's sector and audience. His themes of creativity, AI and innovation resonate with Belgium's EU institutions, finance and creative sectors, and he has delivered keynotes for organisations across Europe including BCD Travel.
Submit an enquiry with your event date, audience size, and theme through the contact form or booking popup. The team typically responds within 24 hours, then tailors the keynote and coordinates all travel and AV logistics for your Brussels event.
As early as possible — popular dates fill quickly. For major conferences and peak periods we recommend confirming 6–12 months ahead. Smaller corporate events can often be accommodated at shorter notice, so it is always worth checking availability.
Yes. James is available for keynotes in Brussels and across the Benelux region, and delivers both in-person and fully interactive virtual sessions with the same level of customisation in either format.
Booking James Taylor for a Brussels event starts with a short brief — your event date, audience size, and theme. His team coordinates all travel and AV logistics and typically responds to enquiries within 24 hours.
Tell us about your event and we'll come back to you within 24 hours with availability and a tailored proposal.
⏱ Average response time: under 4 hours
