Many countries can make stuff cheaper and better but when it comes to marketing the USA still reigns supreme. Exhibit A is this brilliant new promo video for startup DollarShaveClub.com. The razor market (or male grooming to be precise) is a market that is crying out to be disrupted as most of us guys are left buying over priced Gillette razors.
Dollar Shave Club is the brainchild of Michael Dubin, and his concept has just got backing from heavyweight VCs including Andreesen Horowitz and Kleiner Perkins. The way they are marketing Dollar Shave Club could have been taken from the classic marketing textbook ‘The 22 Immutable Laws of Marketing‘.
It also left me wondering if the ideal company would have its products designed by Scandinavians, built by Germans and marketed by Americans? Anyway well done Michael for a great video to launch Dollar Shave Club.