CL075: Yuri Cataldo on creative entrepreneurship and the starving artist

Yuri Cataldo

In this episode of The Creative Life Podcast I talk with Yuri Cataldo, a Boston based entrepreneur, designer and Director of the Creative Entrepreneurship program at Emerson College. After training at Yale in set and costume design he founded IndigoH20, a multiple award winning bottled alkaline water which recently won best tasting water in the world. IndigoH20 has been featured at the Oscars, Golden Globes, the Emmy’s and in 60+ magazines. Yuri himself has been named as one of the 40 under 40 business leaders in his home state of Indiana for his work bootstrapping IndigoH20 and today he lectures at Princeton, Stanford and at art and entrepreneurship conferences. You can hear him each week when he hosts his podcast “Advance Your Art”, which focuses on the journey from artist to creative entrepreneur.

Yuri Cataldo ‘Creative Entrepreneurship’ Show Notes:

  • Arts entrepreneurship
  • The myth of the starving artist
  • La Boheme and Rent
  • Starting again
  • Four Hour Work Week by Tim Ferriss
  • How to pre-sell your creative work
  • The water business
  • Evaluating creative ideas
  • Advice from a NASA engineer

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