Why American Marketing Rocks?

Many countries can make stuff cheaper and better but when it comes to marketing the USA still reigns supreme.  Exhibit A is this brilliant new promo video for startup DollarShaveClub.com.  The razor market (or male grooming to be precise) is a market that is crying out to be disrupted as most of us guys are left […]

Being an SF MusicTech Virgin

I’ve been wanting to go to SF MusicTech Summit ever since I first heard about it.  Brian Zisk, Todd Tate and the team SF MusicTech do a great job of bringing together visionaries in the music/technology space, along with the best and brightest developers, entrepreneurs, investors, service providers, journalists, musicians and organizations who work with […]

The End of Interruption Marketing and Rise of Inbound Marketing

Over at ArtistWorks we spend a lot of time thinking and discussing marketing strategy and tactics.  It’s easy to become overwhelmed at the options; social media, email marketing, affiliates, SEO, display ads, content marketing, PPC, referral marketing, PR and events.  In this talk Rank Fishkin from SEOMoz describes the difference between interruption marketing (when marketers […]