The End of Interruption Marketing and Rise of Inbound Marketing

Over at ArtistWorks we spend a lot of time thinking and discussing marketing strategy and tactics.  It’s easy to become overwhelmed at the options; social media, email marketing, affiliates, SEO, display ads, content marketing, PPC, referral marketing, PR and events.  In this talk Rank Fishkin from SEOMoz describes the difference between interruption marketing (when marketers distract you from what you want to do in order to sell you things) and inbound marketing (where marketers give you the information you need when you’re looking for it).  Rank’s message comes down to the importance of content in all its forms and using it as the foundation to great inbound marketing.


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