James Taylor MBA · FRSA helps organisations in Madrid unlock creativity, harness artificial intelligence, and lead through change — with high-energy keynotes built for a leading European hub for technology, finance and creative industries. Over 20 years he has delivered 3,000+ events in 50+ countries for Fortune 500 audiences.
James Taylor MBA · FRSA is an internationally recognised keynote speaker on creativity, innovation, and artificial intelligence — not to be confused with the American singer-songwriter. Over 20+ years he has delivered 3,000+ keynotes across 50+ countries for Fortune 500 brands including Apple, Cisco, Deloitte, Accenture, Visa and McDonald's, and has been the subject of a 30-minute BBC documentary.
James began his career managing high-profile rock stars and now advises CEOs, entrepreneurs, governments and leaders — from Silicon Valley to Dubai — on how to design innovative organisations, unlock creative potential, and adapt to change. As host of multiple global summits he has personally interviewed over 750 of the world's leading creative minds, including tech CEOs, New York Times bestselling authors, and AI pioneers.
He is the author of the bestselling book SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, and tailors every keynote speaking engagement to the specific challenges facing your audience — making him a natural fit for the conferences, leadership summits and innovation forums shaping Madrid's position as one of Southern Europe's leading finance, technology and tourism hubs.
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Madrid is one of Europe's premier incentive-travel and conference destinations — historic grandeur along the Gran Vía, a world-class culinary scene, and a thriving financial district make it a compelling backdrop for flagship corporate events and incentive programmes. James designs keynotes that fit naturally into incentive itineraries: inspiring enough to feel like a reward, substantial enough to send delegates home with ideas they can act on.
Whether you are gathering top sales performers at a five-star hotel on Paseo de la Castellana or hosting an executive retreat near the Gran Vía, James works with your programme — keeping the energy high, the content relevant, and the experience memorable for an audience that expects the best.
"Thank you James for bringing us a unique session on boosting our creativity in the age of artificial intelligence at our annual event. Participants and customers provided us with many delighted comments."Sabine Volckaert — Group Event Coordinator, Puratos (Belgium/EU)
Tell us your event date, audience size, and theme. James's team responds to most enquiries within 24 hours.
With a discovery call and two pre-event calls, James researches your industry and Madrid audience, then crafts a keynote around your goals — not an off-the-shelf talk.
Final slides arrive seven days ahead. The team coordinates travel and AV logistics so your Madrid event runs seamlessly from rehearsal to standing ovation.
The human edge in an AI world — how leaders and teams stay relevant, creative, and competitive as automation accelerates across every sector. AI keynotes.
How organisations build a culture where creative thinking drives commercial results — central to Madrid's fast-growing finance, technology and startup economy.
Practical frameworks for leading hybrid teams, managing change, and building organisations fit for a radically different future.
Why most transformations fail — and the creative leadership behaviours that make them succeed in complex, high-stakes environments.
Building leaders who inspire creative performance and drive innovation in fast-moving markets — from finance and energy to technology and government.
Building "centaur" teams where human ingenuity and AI combine to deliver breakthrough results greater than the sum of their parts.
Looking for an interactive format? Explore James's creative workshops for Madrid teams.
James Taylor's SuperCreativity™ keynote shows organisations how to build creative capacity alongside artificial intelligence — giving teams the tools to outpace disruption and turn AI into a driver of breakthrough innovation rather than a threat. Each programme is research-backed, fully customisable, and aligned to the innovation and transformation agenda driving Madrid's leading finance, technology and hospitality organisations.
Accelerating innovation in the age of AI. With McKinsey predicting 45% of jobs will be automated, creativity is the distinctly human advantage.
Explore SuperCreativity™ →
Cyborgs, centaurs and the rise of human-AI collaboration — fostering creative partnership between your people and machines.
Explore SuperCollaboration™ →
How the world's best leaders inspire, influence and drive action. Companies led by effective communicators deliver 47% higher shareholder returns.
Explore SuperCommunication →
Inspired by Savile Row craftsmanship — a keynote designed from scratch for one client, one audience, one occasion.
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James Taylor speaks at corporate conferences, leadership summits, and incentive events in Madrid, Spain. His keynotes on AI, creativity, and the future of work are built for high-performing audiences at the city's leading venues — from IFEMA MADRID to Paseo de la Castellana's landmark conference hotels.
One of Europe's largest exhibition and convention complexes, in Campo de las Naciones — ideal for large-scale summits, congresses and product launches.
A flagship IFEMA auditorium and multipurpose venue with capacity for over 1,600 delegates — built for major conferences and association congresses.
An iconic conference centre on Paseo de la Castellana, long favoured for international congresses, leadership forums and keynote presentations.
A luxury five-star property on Paseo de la Castellana, perfect for exclusive executive gatherings and high-end corporate keynotes.
A striking skyscraper hotel in the Cuatro Torres business district, with modern event spaces suited to leadership summits and retreats.
A major conference hotel with extensive meeting facilities — a natural fit for large annual conferences and incentive programmes.
The SuperCreativity book (January 2026) shows how creativity, collaboration and communication combine to give organisations the human edge in an age of AI — the same themes James brings to stages across Madrid's technology, finance and creative sectors. If the keynote is the experience, the book is the deeper dive: a practical guide your team can put to work the day after the event.
What You'll LearnJames Taylor M.B.A. F.R.S.A. is an international keynote speaker on artificial intelligence, creativity and innovation — not to be confused with the American singer-songwriter James Taylor. He has delivered 3,000+ keynotes across 50+ countries for Fortune 500 companies including Apple, Cisco, Deloitte and Accenture. He is a Fellow of the Royal Society of the Arts and the author of SuperCreativity.
James Taylor's speaking fees are based on your event format, location, and customisation requirements. Please contact us directly to enquire about fees and receive a tailored proposal for your Madrid event.
Yes. James builds every keynote around the client's sector and audience. His themes of creativity, AI and innovation resonate with Madrid's finance, technology and tourism sectors, and he has delivered keynotes for organisations across Europe including Puratos.
Submit an enquiry with your event date, audience size, and theme through the contact form or booking popup. The team typically responds within 24 hours, then tailors the keynote and coordinates all travel and AV logistics for your Madrid event.
As early as possible — popular dates fill quickly. For major conferences and peak periods we recommend confirming 6–12 months ahead. Smaller corporate events can often be accommodated at shorter notice, so it is always worth checking availability.
Yes. James is available for keynotes in Madrid and across Spain and Southern Europe, and delivers both in-person and fully interactive virtual sessions with the same level of customisation in either format.
Booking James Taylor for an Madrid event starts with a short brief — your event date, audience size, and theme. His team coordinates all travel and AV logistics and typically responds to enquiries within 24 hours.
Tell us about your event and we'll come back to you within 24 hours with availability and a tailored proposal.
⏱ Average response time: under 4 hours
