CL095: Alan Iny of BCG on the role of the creativity consultant

Alan Iny

Alan Iny is the senior specialist for creativity and scenarios at The Boston Consulting Group and has spent his entire working life on the subject of creativity in business. With the Boston Consulting Group since 2003, Alan has trained thousands of people on how to think creatively, and has work with clients across industries worldwide. His latest book, Thinking in New Boxes is now available in 11 languages.

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In this episode, you’ll learn:

  • The importance of doubt in creativity
  • Boston Consulting Group (BCG) and innovation
  • Creativity across different cultures
  • Making a step-change
  • The intelligence trap
  • Creative strategy
  • Creative facilitator
  • Creativity Consultant role models (Edward de Bono)
  • Brainstorming questions not answers
  • Thinking creatively about the future
  • Neurocreativity

Resources mentioned in this episode:

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