CL163: Why Marketing Starts With A Story – Interview with Buckley Barlow

Buckley Barlow

Buckley Barlow is a data-driven customer experience (CX) growth expert with specialties in building out forward-thinking growth models and teams. As founding partner at Rocketsource he is a sought-after growth advisor to private equity firms, their portfolio companies and some of the most visible brands in the Fortune 100. Buckley has built and sold several ventures across multiple industries and was an early growth team member of one of the fastest growing Inc 500 companies in history. As a previous founder of two digital agencies and a strategic consultancy, he has a unique blend of consultative and agency experience. He is the author of The Growth Code and blogs on both RocketSource and, a leading learning hub for forward-thinking growth oriented professionals.

In this episode, we cover:

  • His expertise and journey origins
  • Mixing disciplines to create something new
  • Forming teams and team compositions
  • Storyvesting or the Y-framework
  • Different types of channels
  • The sum of all his mistakes
  • His inner peace with himself
  • Pivoting his career direction
  • Blogging

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Resources mentioned in this episode:

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