CL207: How To Choose A PR Firm – Interview with Heather DeSantis

Heather DeSantis
Heather DeSantis is a Top Millennial publicist and CEO of Publicity for Good, a purpose driven public relations firm with offices in San Diego and Phoenix. Heather combines market foresight, strategic timing, and organic interviews to generate millions of earned media impressions from outlets like ABC, CBS, NBC, FOX, CNN, BBC, iHeartMedia, Business Insider, Inc, and more.
In this episode, we cover:
  • 2:56 – Purpose driven
  • 5:19 – Going from online to offline
  • 7:45 – Personal branding vs Corporate branding
  • 9:24 – How to choose a PR firm
  • 10:09 – Payment structures
  • 11:39 – Ryan Holiday
  • 14:02 – Social listening
  • 15:49 – Pay per play model

Resources mentioned in this episode:

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