CL262: How To Price Your Services – Interview with Freshbooks CEO Mike McDerment

how to price your services

How to Price your Services


Interview with Freshbooks CEO Mike McDerment on How To Price Your Services

Mike McDerment is the Co-Founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built out of frustration after accidentally saving over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since launching in 2003, over 10 million people have used FreshBooks to save time billing and collect billions of dollars. This is How To Price Your Services

In this episode, we cover:

  • 2:05 – Remote working
  • 4:06 – Starting Freshbooks
  • 5:28 – How to sort and sift ideas as a CEO
  • 6:03 – Proximity to customers
  • 9:36 – Getting the pulse of your organisation virtually
  • 11:00 – Customer centric
  • 11:30 – Skip levels
  • 11:42 – How to know which ideas to build
  • 12:09 – Generative research
  • 12:54 – 2 week sprints
  • 13:17 – Agile
  • 14:38 – How to price your services
  • 15:56 – Value based pricing
  • 18;46 – Recurring revenues doing well

Resources mentioned in this episode:

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