CL100: Michael Hendrix of IDEO on designing a creative culture

Michael Hendrix IDEO

Michael Hendrix is a Partner of the influential design company IDEO, a firm renowned for decades of innovation. As an Executive Design Director he splits his time between leadership of IDEO’s Cambridge, Massachusetts studio and global marketing and communications. Throughout his 20-year career, Michael has brought an unorthodox sensibility to bear, inspiring creative talent and working with them to build design programs and organizations. This diversity of roles has provided the opportunity for him to contribute to a number of leading brands and organizations including Converse, Tempur Sealy, Steelcase, the DIY Network, and the Department of Homeland Security.

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In this episode, you’ll learn:

  • IDEO values and guidelines
  • Human centric design
  • One client
  • No account managers
  • ‘Design for Change’ group
  • Innovation Labs
  • Design thinking
  • Open source methodology
  • Creative confidence
  • Pattern recognition

Resources mentioned in this episode:

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