CL186: The 7 Levers To Double Your Profits – Interview with Pete Williams

Pete Williams
Pete Williams is an entrepreneur, business advisor and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modelling,” while Inc. describes him as, “a savvy marketing strategist.” A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries — from telecommunications services to e-commerce. Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at the age of twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500. Pete is also a Professor of Practice at Deakin University, Australia and his new book Cadence: A Tale Of Fast Business Growth is out now.
In this episode, we cover:
  • 3:01 – The E-Myth Revisited by Michael E. Gerber
  • 4:22 – Built to Sell by John Warrillow
  • 5:35 – Aggregation of marginal gains
  • 7:54 – The difference between strategy and tactics
  • 11:07 – The seven levers (suspects, prospects, conversions, average item price, item per sale, transactions per customer, margins)
  • 12:50 – Suspects vs Prospects
  • 13:28 – Increasing conversions
  • 21:09 – Lessons from the Telco Industry
  • 26:05 – Advisory board calls (different avatars, Robert Greene)
  • 29:09 – Cycling is the new golf
  • 31:56 – Photobombing Brendon Burchard and Tim Ferriss

Resources mentioned in this episode:


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