CL123: Brand Strategist Pia Silva On Branding For Creatives

Pia Silva

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including The Million Dollar Women Summit, Goldman Sach’s 10,000 small businesses, and The Chamber of Commerce. Her company was named top “10 Design Firms Lead By Young People That Are Changing the Way We Look at the World” and her new book is called Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

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In this episode, you’ll learn:

  • How to be mint-choc chip in a vanilla world
  • How to find the right clients
  • Freedom as a goal
  • The agency model
  • The Brandup™ Process
  • The BrandShrink™ Process

Resources mentioned in this episode:

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