CL120: Roger Dooley On Using Neuromarketing To Influence Others

Roger Dooley

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and writes the popular blog Neuromarketing as well as Brainy Marketing at He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

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In this episode, you’ll learn:

  • Brainfluence
  • Neuromarketing
  • System 1 and System 2
  • Robert Cialdini ‘Influence’
  • Dan Ariely
  • Finding the 100 short chapter approach to writing
  • Decision Making
  • College Confidential
  • fMRI scanning

Resources mentioned in this episode:

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