A passionate storyteller by nature who measures his success by helping people reach their potential, Steve Pacinelli serves as the Chief Marketing Officer of BombBomb. He is also the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.
In this episode, we cover:
- 3:19 – How to close sales in a more creative way
- 5:01 – Annual contract value – ACV
- 5:26 – Using videos to make personal connections
- 7:10 – How to create authentic videos
- 12:03 – How many decision do you make in a day
- 13:00 – Pattern interupts
- 13:23 – Subject line, sender, first sentence
- 20:08 – Six signs and ten opportunities
- 26:07 – Daniel Pink video pitch
- 28:53 – ABM (Account Based Marketing)
- 30:29 – The process of writing the book
Resources mentioned in this episode:
- bombbomb.com
- bombbomb.com/book
- Tools: Productive
- Album: Evening Machines by Gregory Alan Isakov
- Book: Stillness Is The Key by Ryan Holiday
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