CL246: How To Rehumanize Your Business With Personal Videos – Interview with Stephen Pacinelli

Stephen Pacinelli
A passionate storyteller by nature who measures his success by helping people reach their potential, Steve Pacinelli serves as the Chief Marketing Officer of BombBomb. He is also the co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.

In this episode, we cover:
  • 3:19 – How to close sales in a more creative way
  • 5:01 – Annual contract value – ACV
  • 5:26 – Using videos to make personal connections
  • 7:10 – How to create authentic videos
  • 12:03 – How many decision do you make in a day
  • 13:00 – Pattern interupts
  • 13:23 – Subject line, sender, first sentence
  • 20:08 – Six signs and ten opportunities
  • 26:07 – Daniel Pink video pitch
  • 28:53 – ABM (Account Based Marketing)
  • 30:29 – The process of writing the book

Resources mentioned in this episode:

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