CL216: The Artist Entrepreneur – Interview with Catherine Orer

Catherine Orer
Catherine Orer is an award-winning Business & PR Strategist and founder of The Artist Entrepreneur, where she counsels professional visual artists and creative entrepreneurs who want to build sustainable businesses and careers. After working as a PR professional for multinational corporations, and then for art galleries in Paris and North America, she decided to create The Artist Entrepreneur, a business which seeks to bridge the gap between creativity and being business savvy. Catherine and her team do this by offering strategic consulting services to help artists, art galleries, and other artistically-related businesses and organizations reach their professional goals.
In this episode, we cover:
  • 4:17 – The Artist Entrepreneur
  • 6:02 – How to sell art
  • 8:24 – Selling an idea
  • 10:24 – Finding the story
  • 13:12 – Finding the ‘why’ behind your work
  • 14:01 – Daily journaling
  • 14:53 – The role of community for an artist
  • 16:11 – Making an impact with your art
  • 17:16 – Developing creative courage
  • 18:14 – Inspiration doesn’t happen at the computer
  • 18:55 – Cooking and creativity
  • 19:42 – Finding your passion

Resources mentioned in this episode:

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