CL114: David Meerman Scott On Using Newsjacking To Promote Your Creative Work

David Meerman Scott

David Meerman Scott is an internationally acclaimed strategist, whose books are must-reads for professionals seeking to generate attention and grow their businesses. He is the author of ten books – three of which are international bestsellers. Indeed ‘The New Rules of Marketing & PR’ is now in its 5th edition, has been translated into 28 languages and is required reading at hundreds of universities and business schools worldwide. Meanwhile as a speaker he has delivered keynotes in seven continents and over 40 countries to companies including Cisco, PwC, Ford, Google and Nestle Purina.

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In this episode, you’ll learn:

  • Hilary Clinton the Selfie Ninja
  • Donald Trump the Marketer
  • Tony Robbins
  • How Newsjacking Works
  • 3 hours is too late!
  • Creating online content
  • Real-time news
  • Seeing patterns as a marketer
  • Marketing the Moon
  • Publishing great content
  • Marketing Mindfulness
  • Being in the moment with your marketing

Resources mentioned in this episode:

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