CL260: Why Is Creativity Important In Business – Interview with innovation speaker Duncan Wardle

why is creativity important

Why is Creativity Important

Duncan Wardle is an innovation keynote speaker, workshop leader, consultant and the former Vice President of Innovation & Creativity at The Walt Disney Company. During his 25-year career at Disney he helped them develop some of their most innovative ideas and strategies. Ideas that would forever change the way the company and its franchises like Lucas Films, Pixar, Marvel and ESPN expands their impact, trains their employees, and solves problems creatively.

In this episode, we cover:

  • 1:55 – Delivering virtual workshops
  • 2:40 – Innovation toolkits
  • 3:48 – IDEO
  • 4:11 – Innovation teams
  • 4:30 – Accelerator model
  • 4:41 – Hackathons
  • 4:49 – Developing a creative culture
  • 6:11 – Time to think
  • 6:21 – Breaking the rules of your industry
  • 7:31 – ‘What If’ statements
  • 8:27 – Being provocative
  • 9:30 – Innovation vs iteration
  • 10:25 – Creativity vs innovation
  • 11:07 – What is creativity
  • 11:48 – COVID-19 and creativity
  • 14:10 – Virtual creative collaboration
  • 15:13 – Zoom breakout rooms
  • 16:12 – Virtual presentations
  • 17:22 – The panel of doom!
  • 18:33 – Creative energisers
  • 19:38 – Being willing to fail
  • 21:18 – You are B2C
  • 22:57 – The Naive Expert
  • 27:00 – Curiosity
  • 27:26 – Learning styles

Resources mentioned in this episode:

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