CL259: What Is A Side Hustle? – Interview with Troy R. Underwood

What is a Side Hustle

What Is A Side Hustle?

Over 433,000 ambitious entrepreneurs start up new businesses each year in the United States. Yet nearly just as many—roughly 400,000 annually—go belly up and close shop. And only one-third are still in existence when 10 years rolls around. In his latest book How To Launch Your Side Hustle, Silicon Valley software developer turned serial entrepreneur Troy Underwood shows us that entrepreneurship and business ownership are distinctly different professions.

In this episode, we cover:

how to launch your side hustle

  • 2:32 – What is a Side Hustle
  • 3:55 – A business worth pursuing
  • 4:25 – Finding your devil’s advocate
  • 5:52 – Paralysis by analysis
  • 6:20 – Create ways to fund your startup
  • 9:39 – The role of the entrepreneur
  • 10:10 – Basing it on utility
  • 10:47 – Friends, fools and family
  • 12:50 – Creative ways to market your side hustle
  • 13:23 – The necessity entrepreneur
  • 14:42 – Continuing education programs
  • 15:26 – How to hire your first employee
  • 17:54 – Do you have a scalable business
  • 20:14 – Higher quality problems
  • 21:12 – How to exit your business
  • 22:48 – Strategic vs capital investors
  • 28:25 – Writing a book on your iphone

Resources mentioned in this episode:

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