Top Storytelling Keynote Speaker

General Information about storytelling for Meeting Planners and Prospective Clients.

Storytelling is the process of using speech, facts, and narrative to communicate to an audience. It is first and foremost a social and cultural activity used to share stories, often involving improvisation or embellishment. Narratives are frequently shared as a means of entertainment, education, or instilling moral values. People have been telling stories since ancient times. One of the oldest functions of storytelling could have been to inspire courage and empowerment (for instance related to hunting animals and the required bravery to do so), or simply to instill the value of listening. Storytelling also has a prominent role in recruiting or job advertising, where stories about the character and abilities of the fittest person is often told in written form.

At work, communicating through storytelling techniques has proven to be a more compelling and effective route to deliver information than using only dry facts. Managers use storytelling as a tool to resolve conflicts, address important issues, or persuade others. Telling stories is often a technique used in business meetings, a preferred choice instead of abstract arguments or statistical reporting. Storytelling is gaining great terrain in advertising as an important way to build customer loyalty. Stories are illustrative, easily memorable, entertaining, and allow brands to create stronger emotional bonds with their customers.