Top Strategy Keynote Speaker

General Information about Strategy for Meeting Planners and Prospective Clients.

A strategy or a strategic plan is a method of achieving one or more long-term or overall goals, often under conditions of uncertainty. Although it was initially closely related to military tactics, nowadays the term is used in a more general sense. For instance, we can talk about marketing strategies, business strategies, athletic team strategies, or game strategies. Thus, creating strategies is not always connected to defeating an adversary, as it used to be in the military understanding of the word, but rather to accomplishing something or achieving specific goals by using all the means and resources available. It generally involves setting priorities, designing courses of action, and making use of the available resources (which are often limited) in order to efficiently implement specific plans.

According to Max McKeown, a well-known expert in innovation strategy, leadership, and culture, “strategy is about shaping the future,” representing an attempt to get to “desirable ends with available means.” The essence of strategy lies in setting up activities that aim to deliver a unique mix of values. It is a type of problem-solving that requires premeditation, seeing through or anticipating others’ behaviors, and purposefully designing courses of action. Strategic thinking can be learned and improved, and can benefit not only individuals, but also various groups and organizations.