Top Marketing Keynote Speaker

General Information about Marketing for Meeting Planners and Prospective Clients.

Marketing is the process of planning, exploring, creating, and delivering goods and services in order to meet the needs of a target market or audience. Marketing can be used alongside advertising to make product design or packing attractive to potential clients. Product placement through media, wholesale distribution, loyalty programs, and creating positive feelings about the brand are all techniques or processes used in successful marketing. Since it is a key factor in driving sales, marketing is considered one of the primary components of business management and commerce. Currently, there are two main types of marketing: B2B (business to business) or B2C (business to customer) marketing.

Marketing is unique because it makes use of both the creative industry (including art direction, product design, advertising, brand management, copywriting, or inbound marketing) and sciences such as psychology, sociology, anthropology, mathematics, economics, or neuroscience. Marketing cannot exist without a marketing plan, which is usually a well-studied strategy derived from a company’s overall business strategy. However, marketing is a combination of different techniques and tactics rather than a single strategy. A “promotional mix” or “integrated marketing communications” outlines how a company will market its products. It usually consists of five activities: personal selling, sales promotion, public relations, advertising, and social media. Nowadays, marketing is strongly tied to digital transformation, including various tools such as digital marketing, direct marketing, email marketing, mobile marketing, or viral marketing.