CL150: How To Discover Your Ideal Customers Secret Language – Interview with Jeffrey Shaw

Jeffrey Shaw

How would you like to attract your ideal customers? You know the ones who pay you what you’re worth, are loyal, and are an absolute joy to work with. My guest today can teach you exactly how. Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to attract and maintain customers by speaking their Secret Language. Jeffrey is also the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the new book LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.[Listen in iTunes] [Listen in Spotify] [Listen on Stitcher]

In this episode, we cover:

  • Who would love that?
  • The 5-Step Secret Language Strategy
  • How to go from being overlooked to being overbooked
  • How pricing can attract, not deter, your ideal customer
  • How to develop a brand image that magnetizes your ideal customer and filters out the rest
  • Empathy
  • Harley Davidson the brand
  • Jeff’s first interview on The Creative Life Podcast

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Resources mentioned in this episode:

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