CL205: The Psychology Of YouTube Advertising – Interview with Tom Breeze

Tom Breeze
Tom Breeze is the founder and CEO of Viewability, a company specialising in YouTube Advertising, boasting an impressive client list of international personal and corporate brands. With a “Pay For Results” financial model, Viewability and partners are now one of the world’s leading performance-based YouTube Advertising company. Tom is also a speaker, author and consultant, teaching businesses around the world how to advertise successfully on YouTube. His new book is called ‘Viewability: Harness the Power of YouTube Ads and Be There for Your Customer – When It Really Counts”.
In this episode, we cover:
  • 3:17 – The benefits of short books
  • 12:31 – Testing messages with YouTube advertising
  • 18:55 – How can you help?
  • 21:40 – YouTube advertising to target app users
  • 23:57 – Why you should say ‘you’ in the first 6 seconds
  • 24:19 – Choose your own adventure
  • 24:46 – Teaching guitar online
  • 33:38 – The three phases of YouTube advertising spend
  • 42:07 – Creating low cost offers for YouTube ad campaigns

Resources mentioned in this episode:

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