- 3:17 – The benefits of short books
- 12:31 – Testing messages with YouTube advertising
- 18:55 – How can you help?
- 21:40 – YouTube advertising to target app users
- 23:57 – Why you should say ‘you’ in the first 6 seconds
- 24:19 – Choose your own adventure
- 24:46 – Teaching guitar online
- 33:38 – The three phases of YouTube advertising spend
- 42:07 – Creating low cost offers for YouTube ad campaigns
Resources mentioned in this episode:
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