The Five Senses Approach To Design Thinking

I was recently speaking with the Korean designer Jinsop Lee about design thinking. As he told me about his ‘five senses approach‘ to design thinking it got me thinking about how as creatives we can create much more immersive experiences.

In this short video I cover:

– The solar powered clock where you tell the time by smell
– Multi-sensory experiences
Heston Blumenthal restaurants
– Music festival design
– How great teachers use different modalities

Watch the Video

Please leave a comment below and tell me what you think.


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